Archive for August, 2013

Great Editorial Grows – From Small Acorns

August 6, 2013 - 3:42 pm 1,081 Comments

It was exciting to be asked by West Berkshire Mencap and L-Interiors to do a little work around a mug to celebrate the birth of the new heir to the throne – as Kate Middleton grew-up in a village close to Gecko HQ.

The L Interiors mug was created in conjunction with Doris & Co and really is a stylish and elegant piece. And, because it doesn’t say anything more than the words ‘From Small Acorns’ on one side and the year ‘2013’ on the other, it is a subtle and attractive keep-sake of not only the Royal Birth, but perhaps your own special moment.

Classically timeless from Small Acorns Mug

The From Small Acorns Mug is classically timeless

With an extremely limited budget, we sent out a press release to a select number of journalists who we thought might be interested in the mug. As £1 from every sale of the mug is going to one of our favourite local charities, West Berkshire Mencap we were keen to ensure some good editorials in the media.

First up was our fabulous friends from online portal Beauty And The Dirt who wrote a great piece entitled ‘Royal Baby Wait Almost Over

Next there was a flurry of broadcast interviews with local and national TV news, who were on the spot and of course the regions radio stations who wanted a scoop from a local perspective. There were interviews on Breeze Newbury, BBC Radio Berks, Meridian TV and BBC South Today. We also received a flurry of editorial coverage in Newbury Weekly News, Reading Post and Newbury & Thatcham Chronicle

Newbury & Thatcham Chronicle, 25 July

Newbury & Thatcham Chronicle, 25 July

It was great when, right on target market, the bloggers ‘Country Wives‘ agreed to include a piece, which they entitled ‘Heir At Last

We were then particularly pleased when a freelance journalist (who we have known for some time) said she would include the mug on her ‘food and drink’ page in the Saturday Telegraph Magazine.

Saturday Telegraph Magazine, 3 August 2013

Saturday Telegraph Magazine, 3 August 2013

We are very excited for our fabulous local charity West Berks Mencap – and we hope they will receive a nice fat chat from Lynda Tillotson, the owner of L Interiors. As they say, From Small Acorns!